This is the First Bra Reinvention in 110 Years, and It’s mind-blowing!

This is the First Bra Reinvention in 110 Years, and It’s mind-blowing!

Bra technology may soon be undergoing a new evolution after two designers launched an innovative new system to support women with larger breasts. Two women with industrial design degrees have put their education to good use, starting with basic engineering principles to help lift and support the weight of larger breasts.

Laura West and Sophia Berman are the brains behind Trusst Lingerie, named after a fundamental component of engineering – the truss – that supports heavy, curved weights. Starting with a 3D printer and modeling the results on their own bodies, the two women eventually designed three bra models that are expected to go on sale soon. Bras designed by Trusst Lingerie have no underwire, but instead use a curved truss to give more support from underneath, reducing the strain on straps.

While the new line of bras from Trusst Lingerie has not yet launched, the company has undergone beta testing with dozens of models. Founders West and Berman have reported that dozens of women with plus-sized breasts have found the Trusst lingerie design to have greatly reduced the pain of bra straps cutting into skin, shoulder ache, and back pain. Universally, the women reported that the contoured truss design transfers the weight of their breasts across their rib cage, where it can be easily and naturally supported.

With their design finally ready, West and Berman launched a Kickstarter campaign. Word of mouth soon spread of the duo’s revolutionary new bra technology for well-endowed women, and Trusst Lingerie quickly surpassed their fundraising goals. Citing published statistics, West and Berman called attention to the fact that the average bra size for women in western societies has risen from a 34C to 36DD in the last 30 years. Clearly, Trusst Lingerie is well poised to enter the lucrative bra market for women with full breasts.

Traditional bras for well-endowed women can cause pain or even injuries to the shoulder, as the majority of the weight is supported by shoulder straps. This can also contribute to back, neck and shoulder pain. The traditional underwire design can poke or pinch the side of the body, and some women report that the pressure of the underwire on the ribcage is quite uncomfortable. Larger breasts can be ill-suited by many traditional bras, which have a tendency to squash or deform breasts into unnatural shapes.

Trusst Lingerie plans to start with three models of bra: the Majory, the Suzanne and the Jessica. All three models are named in honor of the mothers of the Trusst Lingerie founders. To prevent irritation and discomfort, the truss bra will be created in layers, with a smooth inner layer and a stylish and beautiful outer layer.

Sources:

TODAY Daily Mail News AU